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Why You Need To Know Your Average Value Of A Case

Why You Need To Know Your Average Value Of A Case

In any marketing campaign, it’s imperative to determine how much you should be spending on marketing.   You already know that you must keep your marketing budget in check so you don’t overspend.   But, how do you determine how much your marketing budget should be?...
The Comprehensive Guide To Google Local Services Ads

The Comprehensive Guide To Google Local Services Ads

Sometimes you need to find a local service fast.  Like that time you locked your keys in the car in the middle of August with a full cart of bonbons and ice cream.  Enter Local Services Ads…Google’s new advertising platform for select local service industries. ...
Why Calculate Cost Per Lead & How To Improve It

Why Calculate Cost Per Lead & How To Improve It

In this article, you’ll learn how to calculate cost per lead, why it’s important to calculate it, and how you can lower it to maximize profits.  How to Calculate CPL? Calculating the cost per lead is easy.  Just divide the total amount you spent on a campaign by the...
What Is Ad Rank?

What Is Ad Rank?

In internet marketing, Ad Rank refers to the position of a PPC ad (pay-per-click) on the SERP (search engine results page). The ranking, or position, of your ad depends on the position of each keyword in the ad.   So how is the position of each keyword determined? ...
What Is Quality Score & How Do I Improve It?

What Is Quality Score & How Do I Improve It?

From the very beginning, Google has focused on the user experience.   Google Ads are no different.   In simple terms, if Google thinks your ads are relevant and useful for the user, you get rewarded with a better Quality Score.   You can think of it like your credit...
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