What Is CTR (click-through rate)?

What Is CTR (click-through rate)?

CTR or click-through rate is the ratio of ad clicks to impressions.   For example, if you had 1000 impressions and 32 ad clicks, your CTR would be 3.2%.  Why Is My CTR Important?  A low CTR will negatively impact your Quality Score, in turn negatively affecting your...
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