Why You Need To Know Your Average Value Of A Case

Why You Need To Know Your Average Value Of A Case

In any marketing campaign, it’s imperative to determine how much you should be spending on marketing.   You already know that you must keep your marketing budget in check so you don’t overspend.   But, how do you determine how much your marketing budget should be? Once you know this number, you can start planning your marketing […]

The Comprehensive Guide To Google Local Services Ads


Sometimes you need to find a local service fast.  Like that time you locked your keys in the car in the middle of August with a full cart of bonbons and ice cream.  Enter Local Services Ads…Google’s new advertising platform for select local service industries.  In this article, you’ll get an overview of how Local […]

Why Calculate Cost Per Lead & How To Improve It

Why Calculate Cost Per Lead & How To Improve It

In this article, you’ll learn how to calculate cost per lead, why it’s important to calculate it, and how you can lower it to maximize profits.  How to Calculate CPL? Calculating the cost per lead is easy.  Just divide the total amount you spent on a campaign by the amount of leads that came in.  […]

What Is Ad Rank?

Ad rank

In internet marketing, Ad Rank refers to the position of a PPC ad (pay-per-click) on the SERP (search engine results page). The ranking, or position, of your ad depends on the position of each keyword in the ad.   So how is the position of each keyword determined?  The rank of each keyword is determined by […]

What Is Quality Score & How Do I Improve It?


What Is Quality Score & How Do I Improve It? From the very beginning, Google has focused on the user experience. Google Ads are no different. In simple terms, if Google thinks your ads are relevant and useful for the user, you get rewarded with a better Quality Score. You can think of it like […]

What Is CTR (click-through rate)?

What Is CTR (click-through rate)?

CTR or click-through rate is the ratio of ad clicks to impressions.   For example, if you had 1000 impressions and 32 ad clicks, your CTR would be 3.2%.  Why Is My CTR Important?  A low CTR will negatively impact your Quality Score, in turn negatively affecting your ad position and costing you more on your […]

What Is CPA (Cost Per Acquisition) & Why Is It Important?

What Is CPA

If you’re new to digital marketing, being bombarded with industry acronyms can be overwhelming.   For example, CPA can mean cost per acquisition, the amount of money you spent to get or acquire a new client or customer.   CPA can also mean cost per action – that is, the amount of money you spent as an […]