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What Is Quality Score & How Do I Improve It?

What Is Quality Score & How Do I Improve It?

From the very beginning, Google has focused on the user experience.   Google Ads are no different.   In simple terms, if Google thinks your ads are relevant and useful for the user, you get rewarded with a better Quality Score.   You can think of it like your credit...
What Is CTR (click-through rate)?

What Is CTR (click-through rate)?

CTR or click-through rate is the ratio of ad clicks to impressions.   For example, if you had 1000 impressions and 32 ad clicks, your CTR would be 3.2%.  Why Is My CTR Important?  A low CTR will negatively impact your Quality Score, in turn negatively affecting your...
6 Tips To Make Landing Pages That Convert

6 Tips To Make Landing Pages That Convert

What part of the sales funnel is the most important?  While this continues to be debatable, one thing is for sure – your landing page needs to convert as many visitors as possible into warm leads or direct sales.  What’s the benchmark for this?  That is, how...
How To Find Your Google Ads Customer ID

How To Find Your Google Ads Customer ID

Find your customer ID Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Google My Business. This article will show you how to...
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