Why You Need To Know Your Average Value Of A Case

Why You Need To Know Your Average Value Of A Case

In any marketing campaign, it’s imperative to determine how much you should be spending on marketing.   You already know that you must keep your marketing budget in check so you don’t overspend.   But, how do you determine how much your marketing budget should be? Once you know this number, you can start planning your marketing […]

Why Calculate Cost Per Lead & How To Improve It

Why Calculate Cost Per Lead & How To Improve It

In this article, you’ll learn how to calculate cost per lead, why it’s important to calculate it, and how you can lower it to maximize profits.  How to Calculate CPL? Calculating the cost per lead is easy.  Just divide the total amount you spent on a campaign by the amount of leads that came in.  […]

The Comprehensive Guide To Google Local Services Ads


Sometimes you need to find a local service fast.  Like that time you locked your keys in the car in the middle of August with a full cart of bonbons and ice cream.  Enter Local Services Ads…Google’s new advertising platform for select local service industries.  In this article, you’ll get an overview of how Local […]

What Is Ad Rank?

Ad rank

In internet marketing, Ad Rank refers to the position of a PPC ad (pay-per-click) on the SERP (search engine results page). The ranking, or position, of your ad depends on the position of each keyword in the ad.   So how is the position of each keyword determined?  The rank of each keyword is determined by […]

What Is Quality Score & How Do I Improve It?


What Is Quality Score & How Do I Improve It? From the very beginning, Google has focused on the user experience. Google Ads are no different. In simple terms, if Google thinks your ads are relevant and useful for the user, you get rewarded with a better Quality Score. You can think of it like […]

What Is CTR (click-through rate)?

What Is CTR (click-through rate)?

CTR or click-through rate is the ratio of ad clicks to impressions.   For example, if you had 1000 impressions and 32 ad clicks, your CTR would be 3.2%.  Why Is My CTR Important?  A low CTR will negatively impact your Quality Score, in turn negatively affecting your ad position and costing you more on your […]

What Is CPA (Cost Per Acquisition) & Why Is It Important?

What Is CPA

If you’re new to digital marketing, being bombarded with industry acronyms can be overwhelming.   For example, CPA can mean cost per acquisition, the amount of money you spent to get or acquire a new client or customer.   CPA can also mean cost per action – that is, the amount of money you spent as an […]

6 Tips To Make Landing Pages That Convert

Landing-Page-Design Agenda Media Group

What part of the sales funnel is the most important?  While this continues to be debatable, one thing is for sure – your landing page needs to convert as many visitors as possible into warm leads or direct sales.  What’s the benchmark for this?  That is, how many visitors should your landing page be converting?  […]

How To Find Your Google Ads Customer ID

How To Find Your Google Ads Customer ID Find your customer ID Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Google My Business. This article will show you how to […]

Google Ads For Lawyers 101: 7 Tips To Gain More Clients

Google Ads For Lawyers

Marketing and advertising in the law industry is a tough cookie to crack, especially when it comes to advertising on Google. In the old days, all you’d have to do was purchase a yellow page ad, and the calls would pour in. We all know that, in today’s market, your leads will quickly dry up […]