by Blog | Jan 11, 2021 | Blog, PPC, Resource
From the very beginning, Google has focused on the user experience. Google Ads are no different. In simple terms, if Google thinks your ads are relevant and useful for the user, you get rewarded with a better Quality Score. You can think of it like your credit...
by Blog | Jan 10, 2021 | Blog, PPC, Resource
CTR or click-through rate is the ratio of ad clicks to impressions. For example, if you had 1000 impressions and 32 ad clicks, your CTR would be 3.2%. Why Is My CTR Important? A low CTR will negatively impact your Quality Score, in turn negatively affecting your...
by Blog | Jan 10, 2021 | Blog, PPC, Resource
If you’re new to digital marketing, being bombarded with industry acronyms can be overwhelming. For example, CPA can mean cost per acquisition, the amount of money you spent to get or acquire a new client or customer. CPA can also mean cost per action – that...
by agendamediagroup | Nov 24, 2020 | Blog, PPC, Resource
What part of the sales funnel is the most important? While this continues to be debatable, one thing is for sure – your landing page needs to convert as many visitors as possible into warm leads or direct sales. What’s the benchmark for this? That is, how...
by agendamediagroup | Nov 24, 2020 | Blog, PPC, Resource
Find your customer ID Your customer ID is a unique number used to identify your Google Ads account. You can also use this number to connect your account with other Google products, such as Google Analytics or Google My Business. This article will show you how to...
by agendamediagroup | Jul 21, 2019 | Blog, PPC, Resource
Marketing and advertising in the law industry is a tough cookie to crack, especially when it comes to advertising on Google. In the old days, all you’d have to do was purchase a yellow page ad, and the calls would pour in. We all know that, in today’s...
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