This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
This is like your company mission statement, only more specific to your offerings. Here’s Volvo’s for an example:
“For upscale American families, Volvo is the family automobile that offers maximum safety.”
Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.
Think about your brand’s personality. How would you describe it?
Why does your brand matter? These messages should be relevant to your target audience.
How do you solve your customers’ problems? This should summarize why someone should buy your product or invest in your services.