Marketing Services for Dentists
At Agenda Media Group, we marketing for dentists to convert more leads into customers. We understand the importance of great customer service coupled with results-driven marketing. Services we provide include website building, SEO for dentists, Google Ads management, dental branding services, Facebook Ads management, and any other dental marketing services you may need.
We help you recognize your weaknesses, establish your goals, and understand your competitive landscape, to provide you with the results your business needs to be successful.
SEO for Dentists
When someone searches for “dentist near me”, the top non-paid results are a result of a good SEO strategy. If you search this and are not in the top five results, you need to reevaluate your current SEO strategy. A strong SEO strategy for dentists will help grow your business, attract new patients, and rank higher on search engines. It’s more than just loading your website and landing pages with high-ranking keywords hoping it will yield positive results. There is a strategic approach that must be taken in order to achieve success.
- Your dental SEO strategy should include:
Optimized landing pages that are device responsive
- Fast page loading times
- Keywords in your headings and subheadings
- Unique content that is not repetitive
Keyword research to understand what to rank for and where you currently rank
Want to know where you currently rank or are interested in a free quote?
Google Ads for Dentists
Google Ads are an extremely effective way to drive high-quality traffic to your website. They provide nearly an 8% click-through rate which is higher than nearly all other paid advertising channels. To make the most of your marketing budget, we conduct in-depth market and keyword research to evaluate your existing Google Ads campaign and identify areas to increase efficiency and effectiveness.
Successful Google Ads management for dentists should include:
- Optimized keywords that are relatable and relevant to your offerings
- Contact and location information so prospects can find you
- Designated landing pages to direct traffic to which relate to the respective ad
- Constant oversight to ensure ads are performing properly and the budget does not balloon
Google Ads are a powerful tool that can drive tremendous results when utilized properly. Want to review your existing Google Ads campaign(s) today?
Facebook Ads for Dentists
With over 2 billion users, Facebook has vaulted into one of the favorite marketing channels for dentists and businesses alike. The ability to reach your exact target audience with a minimal budget is a tremendous benefit.
Facebook Ads for dentists often yield a $.97 cost per click (CPC) coupled with a $7.19 per 1,000 impressions. Much more effective than other marketing channels.
Best Practices for Facebook Ads for Dentists
- Understand your target audience to advertise to them
- Determine which types of Facebook Ads you want to implement (images, videos, stories, carousels, promoted posts)
- Target your specific region. You need local people, not people hundreds of miles away
- Create specific landing pages which correlate with your Facebook Ads
Ready to optimize your Facebook ads and start seeing tremendous results?
Importance of Marketing Services for Dentists
Word of mouth is an extremely important aspect of every dental practice. Not only should exceptional customer service shine, but the services you provide should as well. However, word-of-mouth advertising will only go so far. Additional marketing techniques need to be implemented in order to grow your business, attract new customers, and retain existing ones. Just because you’re the only dentist available within 25 miles doesn’t mean people won’t drive elsewhere.
Engage Your Audience
Marketing provides you with the opportunity to attract and engage consumers so they can familiarize themselves with your brand. While your messaging should have a sales twist to it, there is a fine line between being heavily sales-driven and providing the right amount of information.
Your marketing efforts should provide useful information that the reader didn’t know prior to engaging with your brand. If your dental services are unique in their nature and only you provide them, make it known. Provide the benefits of this particular service or a differentiating factor from your business to a competitor. Engage your audience with a consistent message so you can increase your brand awareness and drive sales. This is our number one priority for you at Agenda Media Group.
Retain Your Market Share
Today’s consumers are bombarded with ads and other distractions on a daily basis. Your messaging needs to be unique and relevant to your audience otherwise it will be tuned out with the rest of the noise. You can never assume that just because someone has been coming to your dental practice for over 10 years that they’ll never leave.
Your marketing efforts should reinforce the message that you are their trusted and experienced dentist who exceeds their expectations time and time again. You don’t need discounts to long-time customers as this could cheapen your brand’s image. You need to highlight why they turn to you time and time again when they need a clean, shining smile.
Think about your marketing efforts as relationship management. Whether this is the first time a prospect interacts with your brand of someone’s 30th year using your services, every interaction should be treated with the utmost respect and care.
Improve Your Dentist’s Marketing Efforts Today
Ready to take your dental marketing efforts to the next level? We’re here to help!
At Agenda Media Group we provide marketing services for businesses across the country who are looking to grow their local businesses. As a leading dental marketing agency, our goal is to increase your brand’s visibility, attract new customers, retain existing ones, and highlight the aspects of your business. Every dental office is unique and we treat it that way.
Contact us today to receive a free quote and take your marketing efforts to the next level. Our targeted marketing efforts are designed to increase conversion rates and turn more clicks into profit.