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Criminal Defense Attorney

Client: Personal Injury & Divorce Law Firm (lead generation)

Goal:Get more leads and increase budget to closer to $60K.

Platform: Google Ads (AdWords)

What we did:
We started working in mid-December 2016. They were ready to double their budget and get some real growth with their AdWords. We needed to identify growth opportunities, get a proof-of-concept, then begin to ramp up spend. They wanted to keep their blended cost per conversion around $55 so we had room to get more aggressive. We were able to get conversions from the 600ish range to over 1,000 a month while maintaining their cost per conversion goal.

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