Criminal Defense Attorney
Goal:Get more leads and increase budget to closer to $60K.
Platform: Google Ads (AdWords)
What we did:
We started working in mid-December 2016. They were ready to double their budget and get some real growth with their AdWords. We needed to identify growth opportunities, get a proof-of-concept, then begin to ramp up spend. They wanted to keep their blended cost per conversion around $55 so we had room to get more aggressive. We were able to get conversions from the 600ish range to over 1,000 a month while maintaining their cost per conversion goal.