Client: Dentist Office
Goal: Get as many leads as possible within budget
Platform: Google Ads (AdWords)
What we did: We started working on the campaign in October 2016. The client had a budget that ranged between $1,700 and $2,000. Our goal was simply to generate as many leads as possible while staying within budget. We were able to drop their cost per lead to an average of about $14 (down from an average of $25). They were consistently generating about 70 leads a month before we took over. We were able to drive that average to over 100 a month.