Goal: Get leads down to around $80 and grow lead volume.
Platform: Google Ads (AdWords)
What we did:
We started working on the campaign in November 2017. The client wanted to first get leads down below $100 and reduce monthly spend util we could do this. Once we were able to establish this, they wanted to begin to increase spend and see if we could reduce CPA down closer to $80. With some sound cost control strategies, testing (and more testing), data analysis and bid management, we were able to achieve the clients objectives and increase their case load substantially.