Our social media management process
Social media management is an extensive procedure that involves a wide range of tasks. At Agenda Media Group, we follow a well-structured process to maximize the results. Take a look –
Assessing the current social media strategy
The first step in our social media management strategy is to audit the existing social media approach or strategy of the brand. That way, it becomes easier to understand what’s working and what needs to be improved. For this, an extensive audit is crucial. In this case, our experts review the brand’s social media goals, check out the metrics and assess them, compare the social media success of the competitors, and so on!
Researching the target audience
After that, we launch in-depth research to identify the target audience of the brand. Without knowing the target audience, it is impossible to create a strategy. The only way to increase ROI is to use the right platforms to reach your target audience. Otherwise, the investment is simply a waste of time, money, and resources.
Curating an efficient social media strategy
Developing a reliable yet effective social media strategy is crucial for the success of the brand. For this, one needs to consider a wide variety of factors such as the business goals, industry, and brand. To develop the best approach, we at Agenda Media Group, focus on knowing more about your business. That aids in the development of personalized and robust strategies.
Creating paid social media ads
If you are new to the social media scene, opting for the organic route is not a good idea. It will take a long time for you to see significant results. That is why opting for paid ads is the better alternative. We devise excellent social media ad campaigns for our clients. It is the best way to gain more followers and increase brand engagement on social media channels.
Handling the social media profiles
Social media management includes setting up the business social media profiles or updating them accordingly. In order to make the best first impression, developing the social media profiles as per the personality of the brand is crucial. These include writing bios, choosing proper static images for icons and profile pictures, etc. These are essential factors necessary to drive conversions and enhance post engagement.
Developing specific content
Different social media platforms need diverse content. You cannot use the exact phrases or sentences for various channels. Moreover, incorporating images or creating exciting videos is a part of content creation. The primary goal is to create content pieces that are relevant and resonate with the target audience. Generally, social media posts tend to be quirky, humorous, or witty. It is an excellent way to start a conversation or engage with the consumers.
Establishing the content calendar
Creating a specific content calendar for the different brand social media accounts is essential. With the calendar sorted, you can now publish and upload content accordingly. It also ensures that you don’t miss crucial timings. We collect your reviews on the content that is next for uploading before doing so. Rest assured, the content available for all to see is the one that you approve.
Interacting with the customers
One of the duties of social media management is to handle customer interactions. That means replying to consumers and hearing out their complaints or pain points. It is vital to understand that this aspect of social media management is absolutely critical as it has a direct relationship with brand loyalty and awareness. At Agenda Media Group, we interact with customers and ensure that brand policies and standards are maintained. We also ensure that the brand reach increases on different social media platforms. For that, we use creative ideas and out-of-the-box strategies.
Analyzing and modifying the social media campaigns
Monitoring the social media campaigns and making changes is critical to success. Our team of esteemed professionals works round-the-clock to keep an eye on the metrics. After that, we compile the report and share it with you, waiting for your valuable feedback.
Organic and paid social media management: What to choose?
In order to make a choice between organic and paid social media management, it is vital to understand what these actually mean. Organic social media strategies involve the usage of tools and resources that are available for free. Here, relevant, compelling, and top-quality content plays a huge role in building brand awareness. On the contrary, paid social media strategies are the strategic placements of ads on various social media platforms to target the right audience group for a better reach.
Organic strategies aid in building brand awareness, developing a community, and maintaining relationships with existing customers. In paid social strategies, one can drive leads, get more users and use it to complement various other digital marketing strategies such as SEM, SEO, etc.
Now, you must be wondering which one is the right choice. The best solution is to opt for a mix of both. While choosing the organic social media strategy is a great idea, you will still need some budget to push the content. That is the only way to kickstart the social media campaign. Here, working with a reliable agency makes sense.
At Agenda Media Group, we use a diverse mix of paid and organic social media management strategies. That way, we assure our clients get the services they need for their business. We choose the right social media platforms for your business, create and publish content, monitor results, and share detailed reports.
So, what are you waiting for? Partner with us today!
Top social media platforms to advertise
There are numerous social media platforms present. However, choosing the right one is critical to establishing the brand’s social media presence. Moreover, there is no one platform that guarantees success for your business. You need to work with multiple channels and platforms to see which works the best.
The first step is to assess if the majority of your target audience is present on that particular platform. You also need to check if the audience engages with the brand. For instance, if a B2C brand wants to interact with millennial women, the right platform is Instagram. In the case of a B2B brand, you can choose LinkedIn. It is the best platform to appeal to professionals.
Take a look at the top social media platforms you can choose from –
For brands with visually appealing products or services, Instagram is the right social media platform. The site is video and image-based and offers brands the opportunity to showcase and promote brands. You can also link the Instagram ads to the landing or product page directly. That enables the audience to engage with the brand directly.
Without a doubt, Facebook is one of the most hyped social media platforms. With 2 billion+ monthly active users, opting for this site is an excellent idea. You can use Facebook ads to increase brand exposure and drive new leads. One of the most beneficial aspects of Facebook ads is the targeting option. Here, you can utilize the different advanced options to get highly qualified leads.
Another relevant social media platform businesses opt for is Twitter. You can run ads here to promote the services or products for your brand. Depending on the campaign goals, you can select the CPC or the CPM model. Twitter is an ideal choice for brands that want to target individuals within the 18-29 age group.
Unlike other social media platforms that are mostly focused on B2C customers, LinkedIn is the platform for B2B audiences. If you want to appeal to the corporate audience, this is the best platform. Here, you can target users depending on job categories and qualifications. There are different types of LinkedIn ads to choose from – lead gen forms, text and dynamic ads, sponsored messaging, and sponsored ads.
Work with the best social media management agency!
As the top-rated social media management company, we are well aware that different businesses have different needs. That is precisely why our social media strategies are not one-fit-all solutions. Our crew of highly talented professionals curates tailor-made strategies to satisfy the needs of our clients.
At Agenda Media Group, we conduct extensive interviews to understand more about our clients. After that, we create intricate strategies that promote brand products or services while increasing awareness. We also post relevant content on different platforms and handle the interactions between the brand and customers. Apart from that, we create paid social media ad campaigns to boost business growth.
However, the most critical service we provide is the analysis of the content strategy and overall social media management approach. You can expect weekly, regular, or monthly reports detailing the steps we take to boost your brand’s presence on social media. We keenly wait for feedback and take your suggestions into consideration when planning the next moves.
Partnering with Agenda Media Group is an excellent idea. You can definitely count on us to give you the help you need. To know more, contact us today!
1. Will a social media manager handle the uploading of posts?
2. Can Agenda Media Group help in boosting my social media presence?
3. How many times must content be posted on social media channels?
4. Is boosting posts an ideal way of advertising your products or services?
Yes, boosting posts is an ideal way of advertising your products or services. It aids in reaching a large number of target audiences. That way, you can enhance brand exposure, ultimately causing exponential growth in social media following.